Foot Locker as the Next Derivative of Athleisure
In 2015 the Montaka research team identified the worldwide proliferation of “athleisure” as a powerful investment trend that we could capitalise on. As people continued to turn to activewear as their everyday fashion choice, sales of Nike merchandise would benefit and shareholders should be rewarded handsomely – or so the first-order thinking goes. At Montaka […]
