iRobot: From bad to worse

We have previously written about iRobot (Nasdaq: IRBT), the maker of Roomba robotic vacuum cleaners (RVCs). While these devices automate vacuuming, and provide reprieve from an otherwise monotonous task, there is mounting evidence that IRBT is following the path many pioneering companies of a new technology follow: one of commoditization, competition, and significant price deflation. […]