Many structural winners today enjoy embedded real options in their business models that did not appear on their financial statements but significantly altered the direction of their futures. In this article, we look at some examples of real options in digital businesses.
Contrary to popular mythology, technological disruption very rarely happens in a singular flash of brilliance. The image of a disheveled, genius tech founder, manically coding a brilliant new idea in a garage, has a disruptive vision, and lays waste to incumbent operators is a romantic notion. But unfortunately, it’s rarely true.